#selfpublishing

Authors – please choose your editor carefully #writingcommunity #amwriting #selfpublishing

when kpis turn to poison

As I have said many times, I love my clients. I love working with them and I feel privileged that they choose to share their writing with me. I am often the first person to have read their work and I really appreciate how brave that can be.

So I do feel a little bit protective towards the writing community. And I am a little tired of seeing people taking advantage of these lovely writers.

I have seen lots and lots of people recently selling their services to writers. Not a problem – it’s what I do. But increasingly these people have no experience whatsoever – they just seem very, very good at giving the impression that they do.

Now, I have no problem with entrepreneurs, or people trying to make a living. What I do have a problem with is people who have maybe written one or two books (not necessarily good ones either) setting themselves up as experts. I have seen in the last few weeks the author of one book (a book that hasn’t sold many copies and has few reviews) pitching themselves as an editor, proofreader, and self-publishing advisor. This person also sells books on how to write.

Now, I may not be a wildly successful author. But, I do have  a first degree in English Language and Literature, a master’s degree in creative writing, I’m a qualified and experienced freelance journalist and copy writer, and have had hundreds of articles published. I have edited three hundred fiction and non-fiction books. I have plenty of testimonials. I know lots of other editors with similar backgrounds, all of whom provide excellent services.

We have qualifications and experience. We know what we’re talking about. We earn the money you lovely writers pay us.

Over the years I’ve been editing I have worked with so many clients who are paying me after they’ve already paid an inexperienced, unqualified person who has set themselves up in business. These manuscripts are often full of the most basic grammatical errors, unnatural dialogue, cliched descriptions and similes, and dreadful dialogue tags. In short, the author has been diddled.

And the big problem is that often new writers don’t realise they’re being given the wrong advice. They assume that what the editor is telling them is correct.

Please, lovely authors, you’re worth more than that. Look really carefully into your editor’s background. Ask for testimonials, look for experience and qualifications. Be very, very careful.

And arm yourselves with knowledge too. If you know basic grammar rules, understand what helps to make good writing, can punctuate properly, you’ll be able to tell if an editor is all they’re cracked up to be.

And would-be editors, proofreaders, ‘experts’ – I’m not saying that you’re excluded from some club if you lack these things. These skills can be learnt, after all. But don’t charge authors money for old rope. Learn your skills, practice, get experience first.

And remember – writing a book doesn’t make you an expert on writing.

nothing...

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‘The Cheque’s in the Post’ – how to not annoy your editor! #amwriting #selfpublishing #writingcommunity

angry

I’ve been editing for a while now and the majority of my clients have been an absolute joy to work with – open to advice, professional, and just downright nice. That said, I’ve had a few not so pleasant experiences over the last few months and felt it was time to address some issues that unfortunately seem to be becoming quite common.

So here’s my advice on having a professional and constructive relationship with your editor.

Punctuality

clock

I have many hats. Editor, writer, reviewer are just some of them. I have a full schedule and am usually booked in advance (for which I am very grateful). I have to stick to my schedule to avoid infringing on the time set aside for my next project. So if you agree to get a manuscript to me by a certain date, please make sure you do so. I work hard to stick to deadlines I’ve agreed to, and to make sure I bear my client’s own schedules in mind, so please grant me the same consideration.

Formatting

I’m clear about how I would like you to format your manuscript before sending it to me. Please adhere to this – and if for some reason you can’t, then just let me know. Which leads to my next point.

Communication

communication

I appreciate that sometimes things happen, that there are circumstances beyond our control, and I try to be flexible as much as I can. But please communicate. Send me an email. Call me. Just let me know what’s happening. I recently agreed to a client deferring payment of her deposit. I kept that spot for her. She didn’t pay, ignored all my emails, and I couldn’t fill that space at such short notice, so I had a week where I had no income. Unprofessional and totally unfair. It also means that I’m now wary of being that flexible for other clients. If she had just been honest and emailed me to say that she could no longer use the space I may have been able to reschedule or find another client.

Money matters

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This is probably my biggest bugbear. I appreciate that editing costs money. But if you have decided to hire an editor, then please make sure you have the money in place to pay them for the work they do. I ask for a deposit when a client books a place, but I have had several occasions recently where a deposit has been paid, but the client has then either delayed or not paid the balance once the edit is completed. This isn’t because they are unhappy with the edit – in fact on all these occasions the client has been very pleased with my work. On one occasion, the client emailed to say they were very happy with their edit, and then simply ignored every request for payment. Other clients have deferred and deferred. While I appreciate that some circumstances are beyond people’s control, please do remember that your editor may be relying on your payment. It isn’t fair to expect someone to wait for a payment from you because of circumstances that are nothing to do with them. Without naming names, one of my clients didn’t pay because he had to fund repairs to his car. But what if I’d needed to pay for repairs to my car and was relying on his payment to do that? If you’ve booked a service, agreed to a contract, and the other party has fulfilled their obligations, then you should pay what you owe. It really isn’t fair to expect to do otherwise and it’s completely unprofessional – you wouldn’t tell a plumber you couldn’t pay once he’d fixed your tap, so why is it ok to not pay your editor?

Don’t take it personally

I get it. I’m a writer. It hurts to have our work criticised when we’ve put our heart and soul into it. But if you want to be an author, if you want to be taken seriously as an author, then you need to be able to listen to feedback. I’m not out to be nasty or unkind, but I am honest and I will tell you what isn’t working. Please take that criticism and advice in the spirit in which it’s intended. I would be doing you a disservice and wasting your money for you if I just told you your book was wonderful.

Understand the role

A client recently complained that while I had pointed out places where things needed reworking and had provided examples of how he might do this, I hadn’t actually rewritten those parts for him. This is not your editor’s job. Your editor is not there to write your novel for you. I can guide you, advise you, restructure things so that you can see how they might be improved, suggest how you might improve things, tell you what needs developing and where things don’t work – but I cannot, will not and should not rewrite your manuscript. An editor isn’t a ghost writer.

I’m sorry if this feels like a rant – honestly, 99.9% of my clients are lovely, friendly, professional people and I love working with them. I can’t tell you how lovely it is when they take the time to tell me how my work has helped with their book. However, these bad experiences seem to be becoming more commonplace and it’s a worrying trend. But to the clients that do make my work a joy – thank you!

 

Last Minute Editing – discount available #editing #selfpublishing #AmWriting

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Need an editor at short notice? I’ve had a last minute cancellation and have some limited availability for the next week. If you can have your manuscript to me by Friday 23rd November, I can offer a heavily discounted rate depending on the editing package you choose. You’ll have your edit back by Friday 30th November at the latest.

Many, many thanks again for your excellent and professional editing services. Your revision notes are meticulous, sensitive and intelligent.

I can’t praise Alison enough. She is extremely helpful and her editing skills are brilliant. Alison’s suggestions are all relevant and positive. Highly recommended.

I thoroughly enjoyed working with her and learned a great deal in the process.

Find out more about my editing services.
Read some more fabulous testimonials.
You can contact me here.
Thanks!

***Bank Holiday Sale – 20% Off*** #editing #selfpublishing

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To celebrate a rather windy and rainy August Bank Holiday (at least here in the UK) I am offering clients a special 20% discount for any services booked from an enquiry made before Friday 31st August for September and October.

summer rain

Just a typical ‘summer’ bank holiday in the south east of England!

If you’re reading this, the chances are you’re thinking of self-publishing or you might be thinking of sending out your work to agents and publishers. You’ve spent hours writing. You’re proud of your work, but nervous about how it will be received. You’ve spent time revising and polishing when you could have been doing other things. If you’re self-publishing, you may have already paid out for a professionally designed book cover. You really need to start making some money on this project. So you don’t need the extra expense of an editor do you? Well, yes, you probably do.

You’ve written your masterpiece. You’ve had family and friends read it; they’ve pointed out a few typos but have told you it’s wonderful and that you should publish or send it out to agents. So that’s what you do next, right? Well, possibly – if your friends and family are completely impartial and will tell you the honest truth. And if you are completely sure that you’ve managed to catch every typo and grammatical error in your copy. And if you’re one hundred per cent sure that there’s nothing that can be improved, corrected and enhanced by a completely impartial, professional eye – by someone who edits as their job and whose reputation depends on how well they do that job.

You need an editor because not only will you not see all the typos and grammatical errors (and there will be lots of those), but you will be too invested in your work to see it impartially. You know your characters and your plot inside out. You know the sequence of events and why and how things happen. And this is where the problem lies. You can’t ‘un-know’ all of that, so you can’t see the flaws in plot, in structure, in characterisation. You can’t read your book from beginning to end the way a reader will. And if there are flaws and inconsistencies, if there is more than the odd typo, then your readers, if you publish without having had a thorough edit, will be happy to point them out in reviews.

bad-review

I’ve self-published. I understand how attached you are to your work. I know how horrible it is to send that work to someone else and have them criticise it, however constructively. However, I also know that this process is far less painful than sending your precious work out there, warts and all, to have those warts picked over by readers and reviewers.

So the question is not ‘Can I afford to hire an editor?’ but ‘Can I afford not to?’

And if you’re considering making that step, then do get in touch. My offer means that if you request a quote and a sample edit before this Friday, 31st August, and you go on to make a booking, then the cost of your edit will be discounted by 20%. So a combined edit/proofread will be £3.60/$4.80 per thousand words. This comprises of an edit for spelling, grammar, sentence structure, flow, characterisation, continuity, plot consistency and style. I will also correct any typos, grammar errors and spellings. I use the track changes facility in Word and will provide you with two copies of the edit: Edit 1 shows all changes made so you can trace what I have done, Edit 2 is a clean copy with all changes accepted – this will show you how the manuscript will read if you accepted all the changes that I’ve made. Having both copies means that you can easily see the difference the changes will make, while still having the option to choose whether or not you want to make those changes. You can go through Edit 1 accepting or rejecting each change as you see fit. As well as the edits, I will write a detailed report focusing on plot, structure, characterisation, pace, setting and style, making suggestions for any changes. An 80,000 word manuscript will now cost £288/$384, a saving of £72.00/$96.00.

If you would like to book an edit followed by a separate proofread, the discounted cost is £4.40/$5.80 per thousand words.

Two edits of your manuscript followed by a separate proofread costs £6.00/$8.00 per thousand words.

Still unsure? Have a look at my testimonials. And you’ll get a free sample edit of your first 1500 words before you commit to anything, so you can be completely sure that my editing services are right for you.

Do get in touch via the contact page, send an email to alisonewilliams@sky.com, or give me a call on 07891 065 012.

Have a lovely weekend!

weekend

 

 

Yes, we do judge a book by its cover! #writingtips #amwriting

pencils

It’s a very old and very well-known saying that you shouldn’t judge a book by its cover. But this is a saying that shouldn’t be taken literally. While I urge you not to judge other things in life by their appearance (particularly people!), it’s usually a safe bet that a poorly designed book cover means a poorly executed book.

Unfair? Well, taking off my editor hat and putting on my reader hat for a minute, if I’m going to spend my (very) hard-earned cash on a book, I want to make sure I spend it wisely. And what have I got to go on when I browse the endless goodies on offer on Amazon? I have the blurb, (please authors – get this right. It is NOT a synopsis), the reviews (if I can trust them), and I have the cover. And I won’t get to the blurb or the reviews if the cover doesn’t grab me in the first place.

A good, well-thought out, attention-grabbing cover tells me that this author cares – cares about their work, cares about their book, cares about their reader. A poorly executed cover sends warning bells ringing that this author hasn’t researched the self-publishing world thoroughly, doesn’t understand what they need to do to publish successfully, and has probably rushed to publish.

So what makes a good cover, and what doesn’t? And what should you bear in mind when designing your cover?

Think thumbnails. Will your cover stand out in that tiny, tiny little space it will have in a search?
Think genre. What’s your book about? If it’s a romance, go for an image that says romance. If it’s a gritty detective story, then show that in your cover. Don’t be vague, and don’t overthink it.
Think trends. I hate to say it, but there are fashions in book covers as there are in anything else. Look at other books in your genre and see what’s popular at the moment. People know what they like and they may go for a book by an author they don’t know if the cover reminds them of a book they’ve liked (although don’t plagiarise, obviously). But do give it your own twist and be original too.
Think title. Make sure it stands out and that people can read it. Make sure the font is clear and big enough.
I’ve seen covers with dreadful hand-drawn images, cut and paste pictures that are the wrong size and perspective, and random images that have nothing to do with the book itself. There are blogs devoted to showcasing the worst of these – which, while it’s easy to laugh, it’s also heart-breaking that these authors haven’t done the research and have set themselves up for ridicule.

Self-publishing can be an expensive business – but there are some things that cannot be scrimped on. Editing, proofreading and a great book cover are worth investing in. There are some great designers out there who do a good job and don’t cost the earth (although you shouldn’t expect to pay peanuts for a professional). Research, ask for recommendations; if you see a self-published book with a great cover ask the author who designed it – most will be more than happy to give you a recommendation. If you’ve spent time crafting a wonderful novel, give it the polish and packaging it deserves.

Editing services – an update on pricing #amwriting #editing #selfpublishing

pricing-tips-freelancers

A few weeks ago I decided to change the way I charged for editing, moving away from pricing per thousand words to charging by the hour. I did this because I had found over the last few years of editing that there is a sometimes quite a big difference in the amount of time it takes to edit different manuscripts of the same length.

However, I have realised since making that change that this system isn’t working for authors. I have reached out to past and current clients and the feedback I’ve received is that clients prefer to know up front exactly how much an edit will cost. This is understandable – writing and publishing can be an expensive business and I can completely understand how it is better from an author’s point of view for the costs involved to be clear from the outset.

So, after much reflection and consideration, I have decided to return to the previous system of charging per thousand words. My clients are, obviously, the life blood of my business and it makes sense to use a system that works for them.

My editing charges are as follows:

Editing – a note on editing: as I work mainly with authors who are planning to self-publish, or who want to have their work edited prior to seeking representation, my editing service works in a slightly different way to the editing process that happens in traditional publishing, which would usually involve a developmental edit, followed by a line edit and then a proofread. Most writers are on a restricted budget and so would find it difficult to pay for all these different stages of editing. There is also always some overlap in these editing stages.

So, my editing service comprises of an edit for spelling, grammar, sentence structure, flow, characterisation, continuity, plot consistency and style. I will also correct any typos, grammar errors and spellings. I use the track changes facility in Word and will provide you with two copies of the edit: Edit 1 shows all changes made so you can trace what I have done, Edit 2 is a clean copy with all changes accepted – this will show you how the manuscript will read if you accepted all the changes that I’ve made. Having both copies means that you can easily see the difference the changes will make, while still having the option to choose whether or not you want to make those changes. You can go through Edit 1 accepting or rejecting each change as you see fit. As well as the edits, I will write a detailed report focusing on plot, structure, characterisation, pace, setting and style, making suggestions for any changes: £4.50/$6.00 per thousand words.

For manuscripts under 15,000 words I charge a flat rate of £60/$80

If you would like to book an edit followed by a separate proofread, the cost is £5.50/$7.25 per thousand words.

For manuscripts under 15,000 words I charge a flat rate of £80/$100

Two edits of your manuscript followed by a separate proofread costs £7.50/$10.00 per thousand words.

For manuscripts under 15,000 words I charge a flat rate of £100/$130

Proofreading – correction of spelling, grammar and any minor issues with sentence structure and plot inconsistencies: £2.50/$3.25 per thousand words.

For manuscripts under 15,000 words I charge a flat rate of £40/$50

Beta Reading – general feedback on elements such as plot, characterisation, setting, story flow, continuity and any grammar/spelling issues. Please note that this is not a proofread and I will only give general advice on spelling and grammar, not a line-by-line edit. I do not fact check: £1.50/$2.00 per thousand words.

For manuscripts under 30,000 words I charge a flat rate of £40/$50

Evaluation/critique of self-published work: £2.00/$2.50 per thousand words.

For manuscripts under 15,000 words I charge a flat rate of £40/$50

Submission to agents – letter and synopsis: £40/$55

Evaluation of first three chapters for submission: £40/$55

Self-publishing – blurb, author page information: £35/$45

Please note that all prices are in GBP and USD. If you would like a quote in a different currency then do get in touch.

If you would like a quote, a sample edit, or if you have any questions at all, then please do get in touch, either via the contact button, by email at alisonewilliams@sky.com or give me a call on 07891065012.

You can also read some testimonials from current and past clients here.

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Editing and proofreading services – new prices and special offer #editing #selfpublishing #amwriting

editing-e1452170134574

***Offer – 20% discount for bookings taken before the end of May***

I have been running my editing business for several years now and have just finished my three-hundredth project! I’ve worked with some wonderful authors and writers and have felt extremely privileged to be part of their writing journey.

I have learnt an awful lot too about running a business and a lot about how much time and effort is involved in editing and proofreading and how much this can vary from manuscript to manuscript. I previously charged clients on a rate per thousand words. However, experience has shown me that this isn’t always fair on the client – or on me! The time involved can vary enormously and I have had manuscripts of 80,000 words that have taken three to four days to edit and others that have taken twice that.

I’ve decided that it is much fairer to charge an hourly rate. Of course, I’ll provide an estimate so that clients can have an idea of the total cost, and if it looks as though things are going to take a lot longer than expected, then I’ll let clients know as early in the process as possible.

My prices are based on the amount of experience I have, my qualifications (I have a first degree in English, a master’s degree in creative writing and a journalism qualification), and the amount of feedback and advice I provide. My rates are competitive, and I do provide a fast turnaround. I have excellent testimonials – you can read them here. Most of my business comes from word of mouth recommendations and authors who come back to me with subsequent books.

The services I offer are:

Proofreading – correction of spelling, grammar and any minor issues with sentence structure and plot inconsistencies: £20.00 per hour. ***£16.00 per hour for bookings taken this month***

A proofread of a manuscript of 80,000 words will take, on average, between 15-20 hours to complete (average cost between £240-£320).

Editing – a note on editing: as I work mainly with authors who are planning to self-publish, or who want to have their work edited prior to seeking representation, my editing service works in a slightly different way to the editing process that happens in traditional publishing, which would usually involve a developmental edit, followed by a line edit and then a proofread. Most writers are on a restricted budget and so would find it difficult to pay for all these different stages of editing. There is also always some overlap in these editing stages.

So, my editing service comprises of an edit for spelling, grammar, sentence structure, flow, characterisation, continuity, plot consistency and style. I use the track changes facility in Word and will provide you with two copies of the edit: Edit 1 shows all changes made so you can trace what I have done, Edit 2 is a clean copy with all changes accepted – this will show you how the manuscript will read if you accepted all the changes that I’ve made. Having both copies means that you can easily see the difference the changes will make, while still having the option to choose whether or not you want to make those changes. You can go through Edit 1 accepting or rejecting each change as you see fit. As well as the edits, I will write a detailed report focusing on plot, structure, characterisation, pace, setting and style, making suggestions for any changes: £25.00 per hour. ***£20.00 per hour for bookings taken this month***

An edit of an 80,000 word novel will take, on average, between 20-30 hours to complete (average cost £400-£600).

***If you book an edit followed by a proofread, then the cost of the proofread will be reduced by 10%***

Beta Reading – general feedback on elements such as plot, characterisation, setting, story flow, continuity and any grammar/spelling issues. Please note that this is not a proofread and I will only give general advice on spelling and grammar, not a line-by-line edit. I do not fact check: £15.00 per hour. ***£12.00 per hour for bookings taken this month***

Help with introductory letters, synopses, evaluation of first chapters for submission, blurbs, evaluation of published work: £20.00 per hour. ***£16.00 per hour for bookings taken this month***

When you make a booking, I’ll give you an estimate of cost based on wordcount. I’ll then ask for a 50% payment based on this figure to secure the booking. When your edit/proofread is complete, I’ll invoice you for the remaining balance due.

If you already have an edit scheduled in with me then the agreed rate still stands.

I’m very excited to be developing my business and working with more fabulous authors and writers. I know it can be an expensive business and I believe that my rates offer excellent value for money.

If you have any questions then do get in touch via the contact page, drop me an email at alisonewilliams@sky.com or call on 07891065012.

 

 

Editing and proofreading services – new prices #editing #proofreading #writingservices #selfpublishing

Special introductory offer – 20% off bookings made in April and May!

editing 2

I have been running my editing business for several years now and have just finished my three-hundredth project! I’ve worked with some wonderful authors and writers and have felt extremely privileged to be part of their writing journey.

I have learnt an awful lot too about running a business and a lot about how much time and effort is involved in editing and proofreading and how much this can vary from manuscript to manuscript. I previously charged clients on a rate per thousand words. However, experience has shown me that this isn’t always fair on the client. The time involved can vary enormously and I have had manuscripts of 80,000 words that have taken three to four days to edit and others that have taken twice that.

I’ve decided that it is much fairer to charge an hourly rate. Of course, I’ll provide an estimate so that clients can have an idea of the total cost, and if it looks as though things are going to take a lot longer than expected, then I’ll let clients know as early in the process as possible.

My prices are based on the amount of experience I have, my qualifications (I have a first degree in English, a master’s degree in creative writing and a journalism qualification), and the amount of feedback and advice I provide. My rates are competitive, and I do provide a fast turnaround. I have excellent testimonials – you can read them here. Most of my business comes from word of mouth recommendations and authors who come back to me with subsequent books.

The services I offer are:

Proofreading – correction of spelling, grammar and any minor issues with sentence structure and plot inconsistencies.

Editing – a note on editing: as I work mainly with authors who are planning to self-publish, or who want to have their work edited prior to seeking representation, my editing service works in a slightly different way to the editing process that happens in traditional publishing, which would usually involve a developmental edit, followed by a line edit and then a proofread. Most writers are on a restricted budget and so would find it difficult to pay for all these different stages of editing. There is also always some overlap in these editing stages.
So, my editing service comprises of an edit for spelling, grammar, sentence structure, flow, characterisation, continuity, plot consistency and style. I use the track changes facility in Word and will provide you with two copies of the edit: Edit 1 shows all changes made so you can trace what I have done, Edit 2 is a clean copy with all changes accepted – this will show you how the manuscript will read if you accepted all the changes that I’ve made. Having both copies means that you can easily see the difference the changes will make, while still having the option to choose whether or not you want to make those changes. You can go through Edit 1 accepting or rejecting each change as you see fit. As well as the edits, I will write a detailed report focusing on plot, structure, characterisation, pace, setting and style, making suggestions for any changes.

*** If you book an edit followed by a proofread, then the cost of the proofread will be reduced by 10% ***

Beta Reading – general feedback on elements such as plot, characterisation, setting, story flow, continuity and any grammar/spelling issues. Please note that this is not a proofread and I will only give general advice on spelling and grammar, not a line-by-line edit. I do not fact check.

Help with introductory letters, synopses, evaluation of first chapters for submission, blurbs, evaluation of published work.

When you make a booking, I’ll give you an estimate of cost based on word count. I’ll then ask for a 50% payment based on this figure to secure the booking. When your edit/proofread is complete, I’ll invoice you for the remaining balance due.

If you already have an edit scheduled in with me then the agreed rate still stands.

I’m very excited to be developing my business and working with more fabulous authors and writers. I know it can be an expensive business and I believe that my rates offer excellent value for money.

Please contact me for current rates and special offers via the contact page, drop me an email at alisonewilliams@sky.com or call me on 07891065012.

 

Writing and Editing Tips Revisited – Transitions #ThrowbackThursday #WritingTips

Another post from the past – this time looking at how to take your characters from one place to another, and to take the reader along too.

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Transitions are used to:

  • Change time
  • Change location
  • Change character viewpoint
  • To skip unimportant time periods or events

One issue I’ve seen with many writers is that they put too much detail in these transitions, showing how a character gets from one place to another – getting into their car, driving home, parking, walking up the stairs to their apartment, just like this scene from the infamous B-movie Birdemic:

http://www.youtube.com/watch?v=KrremE8SCQk&t=8m12s

The reader doesn’t need to know that. They just want to get on with the story, on to what happens next.

So how do you use transitions skilfully?

  • Start a new chapter – this easily lets your reader know the narrative has moved on
  • If you’re changing scene/time/viewpoint within a chapter use a physical sign like ***** centred on the page, or double space and then don’t indent the first line of your next paragraph.
  • Keep it short and simple – ‘That night’, ‘The next morning’.
  • Jump right in – rather than say: ‘When Linda arrived at the coffee shop the next morning’ go for ‘Linda slid into the booth and took a sip of her first coffee of the day.’ We know where and when Linda is straight away.

Writing and Editing Tips Revisited: Writing a Blurb #writingtips #wwwblogs

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Almost as feared as the dreaded synopsis, the book blurb has the power to turn wonderful writers to jelly. But the blurb is the hook, along with the cover, to reel those readers in. You need to make sure that you entice your reader, that you intrigue them without giving too much away. Longer than the elevator pitch, but shorter than a synopsis, the book blurb is key to whetting a reader’s appetite.

So how should you approach it? Here are some quick tips on getting that blurb up to scratch.

Keep it short. This is NOT a synopsis. You want a couple of two to three line paragraphs. Too much and you risk giving too much away and turning off your reader. Too little and you might miss the mark.

Mention your main character(s). It’s important for your reader to know who the book is about.

Be precise. There is no place or space for vagueness, long-windedness or clever clever vocabulary in your blurb. Short, sharp, to the point.

Make it interesting. Obviously. What’s intriguing about the story? Why would I want to read it?

Don’t give away the ending. It might sound silly to even point that out – but it does happen.

Don’t compare yourself to other writers or compare the book to other books. Tell your potential reader that you’re the next J.K Rowling or Stephen King and you’re more likely to annoy them than anything.

Watch out for clichés or overused words and phrases. Try and be refreshing and new. And interesting.

Good luck!