When I started researching and jotting down ideas for this post, I was pretty certain that the gist would be to help fellow writers to think about just who they were writing for – who their audience was. After all, what’s the point of writing if you don’t have an audience, people to read your book, to buy your book, to recommend your book to other people? That’s the whole reason we write, isn’t it? To share our stories with people who will enjoy them?
So I thought about the audience I’d had in mind when I began writing The Black Hours. And I realised that I hadn’t had anyone in mind at all. I’d simply had a story in my head that I wanted to write down. Yes, I wanted it published, yes, I wanted people to read it, but I certainly hadn’t thought to myself – this is a novel that will go down well with Mrs Smith at number 27, or the postman. Had I done the whole thing wrong? Should I have been thinking about my target audience before I began to write?
As I so often do, I turned to Google to see if I had been doing things wrong again. And it turns out that apparently I have. There’s a raft of articles about thoroughly researching your audience. Some suggest visualising your book for sale and then analysing the people buying it. What do they look like? What are their hobbies? What do they do for a living?
Now, I do think it’s important to have your reader in mind when you write- at least to a certain degree – particularly if you are writing for children or young adults. But does anyone really work it out to this extent?
Yes, I have readers in mind when I’m writing, and yes I have my clients’ readers in mind when I’m editing – usually I’m thinking, will people understand that bit, will they follow that plot point etc. But when I write, and when I’m editing, the story comes first. Afterwards, I might think about who would enjoy it, what they would expect to see, etc. For example, I write historical fiction, so I know my readers will expect the details to be accurate. And ‘The Black Hours’ is pretty dark, so my audience certainly won’t be readers of historical romance or chick lit fans. But the story comes first. Otherwise I’m writing to a formula, and surely that’s not great for me or my readers.
So, I’m left in a quandary really. And certainly no wiser than when I began to write this post. Internet experts say that I should have a target audience in mind, that it will focus my writing and increase my chances of success. After all, a publisher needs to know who to market to, and if I self-publish then I’ll need to sort my categories on Amazon. I can see the wisdom in that (although my WIP is set in three different times, has one real figure from history and one sort of mythological figure and a great deal of stuff about painting and Romanticism- not sure what genre I’m going to stick that one in). But should a story that’s going round my head change to fit a certain genre? Should I alter a character to suit some idea of a potential ‘customer’ in my head? Or should I be true to my story?
What do you think?