Day: April 24, 2015

#AtoZChallenge: U is for Unique Selling Point

For the A-Z challenge, I am posting writing and editing tips to help you improve and enhance your writing.

U is for Unique Selling Point


There are literally thousands of books out there, all vying for attention. Whether you’re sending your manuscript into the self-publishing market or to an agent or publisher, you need to make it stand out. So how do you do that?

Of course the writing has to be amazing, and your manuscript has to have been edited and proofread to within an inch of its life. If you’re self-publishing then the cover needs to be eye-catching and inviting. But what else can put your work above all the others?

This is really something that you need to think about BEFORE you write that novel. Make sure you are writing something new, something exciting, something that sets you apart – have in mind your unique selling point.

What is different about your book? Why should anyone want to pick it up? What does it have that no one else has?

Read the books that yours will be competing with – what does yours have that they don’t? This is at the heart of your USP. Try to condense that into one sentence. When agents are reading the six hundredth query letter they’ve had that week, or a reader is browsing Amazon for a new book, they want to know, quickly, what your book can give them. They need to know in one or two sentences. This is your chance to grab them.

It’s horribly competitive out there – and it’s very hard work. But having a unique selling point will give your book an edge.

Does your novel have a great USP? Share it by leaving a comment below.